From 1997: a clever full-page ad promoting the delights of XENA WARRIOR PRINCESS, a Saturday afternoon fixture on the newly launched CHANNEL FIVE.
Five was the much discussed, but seldom seen, fifth UK terrestrial channel. Thanks to the limitations of the analogue transmission network, vast chunks of the country (including relatively affluent... And well populated areas like... Err... Essex) couldn't actually see the channel.
And it garnered more press coverage for the its technical limitations (certain VHS machines needed to be retuned to avoid interference problems... Leading to predictions of bold-faced burglars blazingly sauntering into homes in the guise of TV engineers and departing with the family video under their arm), programming policy (football, films and f*cking were the three cornerstones of the early schedules) and sheer lack of viewers (comedians deemed it more likely that the average punter would see Sky TV... Or even Lord Lucan).
So it needed shows, and off-air advertising, that would catch the attention and work hard for a channel with tight budgets. This is one of them...
It appeared on the back cover of THE BOX issue three.