The weekly strip had made its debut (initially only in the paper's Saturday edition) on 29 August 1981 and Tharg had previously used it as filler in the 2000AD SCI-FI SPECIAL (from 1982), the JUDGE DREDD ANNUAL (from the 1983 edition, published in 1982) and the 2000AD ANNUAL (from the 1984 edition, published the previous year) so - inevitably - some of the strips were already familiar to readers.
Further editions appeared in 1986, 1987, 1989 and 1990.
The newspaper strip are one of the few parts of the 2000AD back catalogue that haven't been ruthlessly exploited in subsequent years, fortunately these collections are still fairly easy to track down although the 1990 edition, and the hardback, seem harder to find.
The other half of the page is the traditional newsagent reservation coupon so beloved of publishers. I never understood these, surely any half-way decent newsagent would keep their own records of reservations rather than rely on some tatty form. But they must have worked!